EyeVibe® - The UK's Largest Mobile Video Community
The Biggest Rewards-Based Mobile Video Community
In February 2008, the massively successful mobile video communities SeeMeTV and LookAtMe! combined into a single open-access community, supported by an extensive cross-media marketing campaign.
Today, the service has generated over 35,000,000 downloads with a total of over €1.1 million (US$ 1.85 million) paid back to contributors.
With its UK-centric community of over 350,000 16-30 year olds, EyeVibe provides an opportunity for content publishers and advertisers to reach this vibrant community.
Welcome to EyeVibe
The concept is very simple. Build a gallery of videos, wallpapers or ringtones into which anyone can contribute, charge visitors to download content from it, and share the revenues with the galllery's contributors. The success of SeeMeTV and LookAtMe! demonstrate convincingly that mobile users are insatiable consumers of mobile video. With its active community, a vast library of original video content, and a loyal and growing contributor base, EyeVibe promises to take this success to the next level.
One True Mobile Community
With a single open-access service, community and communication can take on a new meaning. Members can not only search and download content from their favourite contributors, but can also interact with them. A 24/7 moderated chat area within EyeVibe reinforces the sense of community, which drives member loyalty. Open access means that members can share what they discover with their friends, regardless of which operator they are a subscriber.
Cross-Media Marketing and Promotion
An extensive cross-media marketing campaign has been launched to promote the EyeVibe brand in the UK. Starting with radio and TV sponsorship, and moving to radio and TV advertising, the campaign started magazine and on-line promotion in April 2008. The £1.2M marketing campaign will result in 50 million opportunities for 16-30 year old men and women to see or hear the EyeVibe brand, which promises to deliver a new and diverse audience into this exciting service. In addition, partner operators 3 UK, O2 UK, T-Mobile and Vodafone are promoting the service to their subscriber bases through a variety of SMS/MMS, in-store, on-line and on-portal promotions.
Advertising & Sponsorship: Top Brands Have Leveraged EyeVibe's Vibrant Community
Supported by its cross-media promotion, open-access and viral functionality, EyeVibe generates regular over 28 million page impressions per month from over 350,000 unique users, culminating in over a million paid-for video downloads.
By leveraging YospaceCDS video delivery technology, EyeVibe is now able to offer a variety of video-based sponsorship opportunties, including pre/post-roll advert insertion and dynamic video-in-video superimposition.
The scale of the EyeVibe community is catching the attention of brands as a means of reaching out to an active community of 16-30 year olds. The snack food brand Doritos ran the "You make it, we play it" campaign, where EyeVibe members were able to download for free the winning user-generated video entries in a competition to find a new Doritos advertising concept. Pot Noodle, Pepsi and Sony Ericsson have also taken advantage of EyeVibe to run mobile video advertising campaigns.
For more information, contact us at sales@yospace.com
or call +44 1784 466 388.