Wireless Services Corporation and Yospace Help Carriers Snap Up Revenues from Picture Messaging.
Wireless Services to Offer Yospace's Media Community Platform Service to Carriers.
BELLEVUE, Wash.-March 15 2005-Millions of photo messages can now be freed from mobile phones, thanks to Wireless Services Corporation and Yospace. The two companies today announced that Yospace's popular Media Community Platform (MCP) photo messaging service will be made available to U.S. carriers through Wireless Services Corporation.
While many of the best-selling handsets feature built-in cameras, most consumers do not send their photos over the network, which is bad news for carriers, who had hoped these devices would spur the use of multimedia messaging, or MMS. Instead, carriers are subsidizing sales of these phones and are not seeing the revenues from MMS transactions, which generate as much as ten times the revenue that a text message does.
"Consumers want to share their photos, and are willing to pay to do so, but have nowhere to send them," said David Springall, chief technology officer, Yospace. "Our Media Community Platform provides a venue for photo sharing, community building, photo finishing and merchandising opportunities, mobile blogging and fast enablement of carrier-sponsored contests - all of which have proven to increase photo messaging with our carrier customers."
A recent Yospace campaign in which subscribers could submit themselves to a model search using their camera phones resulted in the submission of just over 11,000 MMS entries, with over 1,000,000 impressions viewed on the Web and more than 570,000 impressions viewed on phone browsers, in less than a month. Likewise, Wireless Services' carrier customers can quickly develop their own cross-carrier picture message contests and campaigns to increase picture message traffic.
"The growth of photo messaging has been encumbered by lack of interoperability between the carriers and compounded by a cumbersome user experience," said Rich Begert, CEO, Wireless Services Corporation. "With the Yospace solution in place, we can give our carrier customers the ability to jump this hurdle and generate revenues while their subscribers take advantage of a fun, easy way to share their photos."
EDITORS NOTE: Wireless Services and Yospace executives will be in attendance at CTIA and available for interviews. If you would like to speak with them at the show, or have questions, please call or text Jaimee Minney at 206.390.6637.
About Wireless Services Corp.
Wireless Services Corporation is the industry's long-standing leader in developing and operating value-added wireless data products for carriers. A Carrier's Carrier, Wireless Services allows wireless carriers to rapidly launch new services and network capabilities that increase revenue and reduce churn. The company's product line includes Mobile Messaging, Mobile IP, Connection Mediation, Content Distribution and SinglePoint. The company provides carrier-grade reliability coupled with a full-service, 24x7 operations team.
WSC was founded in 1996 and was the first company to focus exclusively on wireless data. The company is headquartered in Bellevue, Washington and provides wireless data services to more than 30 wireless carriers, including Nextel ( NASDAQ: NXTL), Nextel Partners (NASDAQ: NXTP), Nextel International (NASDAQ: NIHD), Western Wireless (NASDAQ: WWCA) and RCC (NASDAQ: RCCC). For more information about WSC, please visit www.wirelesscorp.com.
About Yospace
Yospace provides multimedia messaging, personal storage and handset simulation solutions. Its clients include over 1,500 mobile development companies, internet portals and mobile operators such as Vodafone, Orange and 3. In 2002, Yospace launched the Media Community Platform (MCP), one of the world's first fully featured media libraries and applications platforms designed for MMS.
Wireless Services to Offer Yospace's Media Community Platform Service to Carriers.
BELLEVUE, Wash.-March 15 2005-Millions of photo messages can now be freed from mobile phones, thanks to Wireless Services Corporation and Yospace. The two companies today announced that Yospace's popular Media Community Platform (MCP) photo messaging service will be made available to U.S. carriers through Wireless Services Corporation.
While many of the best-selling handsets feature built-in cameras, most consumers do not send their photos over the network, which is bad news for carriers, who had hoped these devices would spur the use of multimedia messaging, or MMS. Instead, carriers are subsidizing sales of these phones and are not seeing the revenues from MMS transactions, which generate as much as ten times the revenue that a text message does.
"Consumers want to share their photos, and are willing to pay to do so, but have nowhere to send them," said David Springall, chief technology officer, Yospace. "Our Media Community Platform provides a venue for photo sharing, community building, photo finishing and merchandising opportunities, mobile blogging and fast enablement of carrier-sponsored contests - all of which have proven to increase photo messaging with our carrier customers."
A recent Yospace campaign in which subscribers could submit themselves to a model search using their camera phones resulted in the submission of just over 11,000 MMS entries, with over 1,000,000 impressions viewed on the Web and more than 570,000 impressions viewed on phone browsers, in less than a month. Likewise, Wireless Services' carrier customers can quickly develop their own cross-carrier picture message contests and campaigns to increase picture message traffic.
"The growth of photo messaging has been encumbered by lack of interoperability between the carriers and compounded by a cumbersome user experience," said Rich Begert, CEO, Wireless Services Corporation. "With the Yospace solution in place, we can give our carrier customers the ability to jump this hurdle and generate revenues while their subscribers take advantage of a fun, easy way to share their photos."
EDITORS NOTE: Wireless Services and Yospace executives will be in attendance at CTIA and available for interviews. If you would like to speak with them at the show, or have questions, please call or text Jaimee Minney at 206.390.6637.
About Wireless Services Corp.
Wireless Services Corporation is the industry's long-standing leader in developing and operating value-added wireless data products for carriers. A Carrier's Carrier, Wireless Services allows wireless carriers to rapidly launch new services and network capabilities that increase revenue and reduce churn. The company's product line includes Mobile Messaging, Mobile IP, Connection Mediation, Content Distribution and SinglePoint. The company provides carrier-grade reliability coupled with a full-service, 24x7 operations team.
WSC was founded in 1996 and was the first company to focus exclusively on wireless data. The company is headquartered in Bellevue, Washington and provides wireless data services to more than 30 wireless carriers, including Nextel ( NASDAQ: NXTL), Nextel Partners (NASDAQ: NXTP), Nextel International (NASDAQ: NIHD), Western Wireless (NASDAQ: WWCA) and RCC (NASDAQ: RCCC). For more information about WSC, please visit www.wirelesscorp.com.
About Yospace
Yospace provides multimedia messaging, personal storage and handset simulation solutions. Its clients include over 1,500 mobile development companies, internet portals and mobile operators such as Vodafone, Orange and 3. In 2002, Yospace launched the Media Community Platform (MCP), one of the world's first fully featured media libraries and applications platforms designed for MMS.